Content marketing is an umbrella term that applies to everything from content creation and social media distribution to a more comprehensive content marketing plan. If you only want content, click here. If you want just content and social media distribution, click here. For a really comprehensive content marketing plan, continue reading.
Is your current content marketing plan getting you the results you want? Is it generating leads or sales? Is it successful at enticing your customers and potential customers to engage by commenting, liking and sharing? Are your readers downloading that free content, subscribing, filling out forms, etc.? If you are not satisfied with how your content marketing plan is performing, read on and see how we can help you improve that.
First, I’ll give you a little background. We have been a content provider for over 25 years. Many large, well-known websites were built on the content my team and I provided. We are familiar with all types of content, as well as how to distribute and repurpose your content. Call 512-789-2249 for a free evaluation of your current content marketing strategy and get tips on how to improve it, even if you are doing it yourself.
What is a Comprehensive Content Marketing Plan
Consider the content we create for you as property, an asset you own. Many people write content, share it on social media, then basically forget it ever existed while paying for new content to be created and shared. In order to really be successful, you need a comprehensive marketing plan that goes above and beyond just writing and sharing.
What’s included in this advanced content marketing plan?
The content marketing plan we create for you is customized to your specific needs, goals and budget. I’ll give a couple of examples and an idea of the pricing below, but there is no one-size-fits-all solution. Here are some of the things included in your comprehensive content marketing plan…
- Creation of an advanced content marketing plan that is specifically tailored to your needs.
- We create a schedule and produce content according to that schedule.
- Sharing it on the social media platforms you choose or those where we help you create a profile and/or business page.
- If you already have content, we repurpose it for you. (See Repurposing Below)
- As we continue to create new content, we also start repurposing that content for you. (See Repurposing Below)
What does repurposing content mean, exactly?
Here’s an example; We write a great blogpost for you. It includes images, bullet points, it’s well-organized and engaging. After distributing that piece of content and waiting for awhile, we make an infographic that gets the same point across and distribute that. After awhile, we make a slideshow. Then a video or maybe a free downloads in another format like a PDF. The choices are unlimited. Also, updating old content is the key to better rankings and results. Don’t let your old content get stale.
So we start by working with you to create a list of messages you want to send to your customers and potential customers. We create content for each of those. It isn’t enough to just write a post and share it with them one time, or even to re-share it later. Most of the people who would engage with that written post, already have. However, repurposing content it in another format, a whole new group of people will want to engage with it, including enticing those we shared the original format with to revisit.
This way we stay on message and put that message out consistently in various formats to encourage more interaction. People may not have wanted to read your content the first time they saw it, but they may watch the video, listen to the audio or view the infographic we created.
There is a lot more to repurposing content than I wrote here. And your comprehensive content marketing plan customized to your needs and goals. So, it all starts with a no-obligation consultation. I don’t do long presentations on first time calls.
Fill out the form below to give me more details about your content needs and any other relevant information you want to share before we talk on the phone.
You can also call me directly at 512-789-2249 to see if I’m available right now.
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