What is an SEO Copywriter? First let’s talk about the difference between copywriting and SEO content writing. There shouldn’t be a difference. All of your content should be optimized for both SEO and for better conversion rates. A good copywriter should be good at creating content that is also optimized for search engines. A good SEO content writer should also be able to write copy that generates leads or helps make sales.
It’s the same with website development. A good web designer understands SEO and a good SEO understands website design. This approach to writing content and designing websites cuts out the extra step of having someone do something for you, then hiring someone else to improve it.
That doesn’t mean that it necessarily needs to be just one person. A copywriting can work with a content writer to get it doe right, the same as a web desi8gner and an SEO can work together to get it all done in one smooth process. Here at LeadGenerationAndSales.com, we provide content that is optimized for SEO and conversion rate optimization is included in the process.
Guaranteed Results for Copywriting and SEO Content Writing
How can we guarantee the highest quality content? We send you the draft of the content and once again, collaborate with you to discuss improvements. The content is done when you say it’s done. We will do revisions until you are satisfied with the final results. In that way, we provide a guarantee that the copywriting and content we write for you is guaranteed to meet your standards and will likely be above and beyond what you expected.
Just using a keyword list and putting the words within your content where it is recommended will no longer cut it. You need to include a lot of things in your content writing plan.
- When was the content written? (Dates are not important when your content is timeless.)
- Who wrote the content? (We ghostwrite your content, so it is always written by you.)
- Will we be interviewing an expert? (Great for also adding audio and video to blog posts.)
- Is your content easy to read? (Important. Get your point across in a way that is easy to understand. Don’t just think more is better.)
- Why are we producing the content? (You have to know the why!) Don’t write content just because you think it’s time to write content. It needs to have a purpose.
- What is the value your content adds to the web or for your target audience? (See Below)
- What types of media are we going to add to your content? (Sometimes you will be providing us with videos, images and more. Other ties we will create that for you.)
The Best SEO Copywriters Know How to Do The Following…
- Help users. (Help your readers find something, entertain them, teach them something interesting, or help them in some other way.
- Be the Expert. Our SEO copywriters do a lot of research to become knowledgeable about your industry and the topics you want covered. (If you are an expert in your field, then you are the expert author of the content.) We can also interview other well-know experts.
- Be trustworthy. We don’t embellish or make claims you have not allowed us to include. We don’t include ads or popups or use methods intended to “trick” the user into doing something. You want a trustworthy reputation and we keep your reputation in mind when writing your content.
- Be able to update regularly. Regularly can mean different things to different people, depending on what you want to achieve. However, this also includes updating old content as well as creating new content and repurposing content.
Don’t count your blog posts. Make your blog posts count!
Our SEO Copywriters Follow Google’s Guidelines
That includes the latest Google updates such as the helpful content update and the principal of EEAT, (experience, expertise, authoritativeness and trustworthiness). These content guidelines help with search engine results, (SEO), and helps generate more engagement by your visitors, whether that be leads, sales, subscriptions, making a phone call or whatever else you need them to do.
We collaborate with you to choose the format, topic and type of content or copywriting you need. Second; We create a plan that includes the latest Google helpful content guidelines.
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- Experience
- Expertise
- Authoritativeness
- Trustworthiness
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Click here to set up a free 15 minute consultation or call us directly at 512-789-2249
What Types of Content Writing and Copywriting Do We Offer?
SEO Copywriter or Content Writer.
Blog Content – High-Quality short and long for blog posts that include infographics, images, video, download offers and more.
Webpage Content – With both SEO and conversion rates in mind, we produce engaging content for all of your webpages.
Email Marketing & Newsletters – Are your emails getting the best results? Our Copywriters can improve your conversion rates.
Press Releases – Using the press release platform of your choice, and with both click-throughs and SEO in mind, we will create engaging journalistic copy for your press releases.
Social Media Posts – With more than 15 years of experience on social media, we know how to engage with your followers and how to attract new followers.
Product Descriptions – It’s important to optimize your product descriptions. Everyone uses the same manufacturer descriptions so none of them are going to rank well. Engaging an SEO content writer isn’t enough. You also need a writer with copywriting experience because you need those product descriptions to rank well in search engines and you need the copy to convert more actual sales.
Our SEO content writers and copywriters have both sales and SEO experience. Click here to set up a free 15 minute consultation or call us directly at 512-789-2249
