Are you getting traffic to your website? Are people subscribing, filling out forms, or buying your products and services? Not as much as you’d like them to? You’re not alone, and we can help.
What is Conversion Rate Optimization (CRO)? Optimizing for conversion rates involves your whole sales funnel, not just on-page CRO. Are you targeting the right audience and using the platforms they use the most? Are your ads designed well and do they address what your potential customers want or need? Once they visit to your website, is it written for them or for the search engines? Are there clear and compelling calls-to-action?
At Lead Generation and Sales, our professional copywriters optimize your content for both SEO & CRO. We know how to target the right audience, how to use creatives to get them to your website and how to convert them when they visit.
Everyone is interested in getting more leads, making more sales, or getting more subscribers. Conversion Optimization is the key. When you look at your analytics and see the number of visitors to your pages and compare that to how many people took the desired action, are you happy or disappointed with that percentage? That is your conversion rate. It can be measured. So, when we say we will improve your conversion rates, you will be able to verify our results. You can hold us accountable.
Conversion rate optimization is more than just adding a few calls to action or rewriting your content. It’s more than just improving your website. We’ll go over that on this page or click the button below and set up a free consultation.
It does absolutely no good to build a webpage that cannot generate leads and sales. Your sales pitch matters. If you have salespeople that work for you or have ever bought advertising, you know what I mean. As a salesman, I was always very competitive. I like being number one. I didn’t worry about the money. I always knew that if I was number one, the money will take care of itself. I approach writing website content the same way. I’m there to close sales and make my client number one and won’t give up until I do it. Your sales pitch matters. This company is all about combining ways to get you more potential customers, then turing them into real customers.
After doing the research, we work with you to decide how we want to attract potential customers to your website or landing pages.
This is the introduction part of the sales pitch. The way you word your ads, what you post on social media, as well as the titles and meta descriptions of your webpages.
When people see your website in the search engine, does the title and meta description say something that will make users want to click your result over all the others?
If you are seeking local business, proper Local SEO also includes making sure your Google My Business Profile stands out and positions you in Google Maps (Map Packs).
It also means getting citations in local business directories and publications and making sure that your message is correct and consistent across these various platforms.
And don’t forget that optimized content for your webpages and city-specific webpages are essential since that’s how you will be found in the organic search results. If they can’t find you… well you get the idea.
The message you used in your ads, on social media, on Google My Business, the titles of your webpages all need to have a consistent message or introduction part of the sales pitch.
Now, we found your potential customers and we succeeded on getting them to click over to your your webpage or landing page. What now?
Now, we give them the body of the sales pitch. We know what they clicked on to get here, your web page content should pick up the conversation from there. It has to be optimized for high conversion rates. It has to be well organized, professional and have clear calls to action.
Example CRO Process: PPC Ad or Organic Search Result:
Best Basement Waterproofing Company in Your City – Free basement waterproofing inspection.!
When they land on your page by clicking the ad or link, it needs to explain why you are the best basement waterproofing company in Your City. Establish expertise and trust with licensed, insured, number of years in business, etc.
That’s an uninterrupted conversation, an uninterrupted pitch.
Of course, the close is the most important part of the sales pitch. In the movie Glengarry Glen Ross, Alec Baldwin said “Coffee is for closers”. Hire us and you’ll be serving us a lot of coffee!
The close is the continuation of the conversation you’ve been having with your potential customer.
You’ve created an introduction that got them to your page, you’ve continued that conversation on the page and established expertise and trust. Now let’s close the deal;
That title, the establishment of trust and expertise in the first paragraph and a strong close is all you want them to read. You have more content on the page, and you should, but you hope they click to visit, read why you’re the best and then click the call to action.
That top part of your webpage is crucial to your success. Scroll back to the top of this page. It’s exactly what I did here.
We work with you to identify who your potential customers are. We find out how they use the web, where they “hang out” you might say. Then we create a sales pitch that starts where they spend their time. It’s that simple. There is an introduction, the body of the pitch, and the close.
Our team has the sales experience to create the introduction part of the sales pitch; compelling ads, social media posts, blog posts, press releases, articles and more to attract your target audience and get them to click through to your website.
Then we create content that continues that sales pitch on the page. We know what we wrote to got them to your page, now we need to give them content– that continues that flow, that establishes expertise and trust, and that is interesting to read.
Then we create compelling calls to action to close the deal. If you have ever written or used a sales pitch, you understand our process.
We’ll start with our founder, Chris McElroy. When he was 16 years old, he started his first sales job selling a brand new magazine called “TV Guide” over the phone. That was 50 years ago. Since then, he has been a salesman or sales manager with experience in phone sales, door-to-door sales, inhouse and outside sales and sales consulting where he has created sales systems and pitches for major companies. In 1996, her took that sales experience online, by building his first website about how to build a website. That led to an Internet Marketing business that still continues today.
Our staff includes great graphic artists, website developers and designers, and others who support what we do. All of our content writers or copywriters understand both SEO and CRO and have now been trained to write content that can easily be found and understood by AI Search Tools.
Expertise and Experience aren’t all we offer. It’s the continual research and training that sets us apart. We stay up-to-date so you don’t have to.
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