Does your company serve specific areas or cities? Do you have stiff competition ranking ahead of your business in search engines, maps and, more recently, on AI Search platforms? Optimizing a business’s online presence to attract more customers from relevant local searches that include things like “near me”, “close by” or specific city names or geographical areas, is called Local SEO. It’s also sometimes just called geo-targeting. The goal of Local SEO is to improve visibility in search engines, AI Search, map packs, Google My Business, and citations in business or city directories for users searching within a specific geographic area. Lead Generation and Sales has helped hundreds of customers become more visible and successfully convert that new traffic into leads and sales.
Even if you are targeting highly competitive key phrases in your city or area, we will help you. We have the Local SEO and conversion rate optimization expertise to not only rank your website higher, but to also convert that new traffic into leads and sales. We will show you actual examples of the success we have achieved for clients, so it’s not just a claim. We love helping you outrank your competition.
Having a professional Local SEO Expert gives you a competitive edge. Our staff will help you become more visible for more of the things your potential customers are searching for, AND help you get those forms filled out or get that phone to ring.
How can you help me rank better for keywords in my local area? is the most common question we get. After all, you get a lot of spam emails and offers that promise you number one in Google for only pennies, so it’s only natural you want to know what sets us apart. The first sign of a real professional SEO company is that they don’t send you spam emails and offers to get your business. Instead, we ask to speak with you in person or at least on the phone by offering you a free consultation.
Back to how we can help you rank better for your keywords in your service areas. It all starts with great geo-targeted content, including City-Specific Pages.
Before you work on a house, you make sure you’ve created a solid foundation. It’s the same with your website. If you want to rank better for keywords in your local area, you need content that is optimized for those keywords, including the names of the areas that you serve, but not “over-optimized”.
It isn’t the number of times the keywords appear, it’s how they are used. The content needs to be helpful and address actual problems that you solve for your customers.
It also needs to be optimized for higher conversion rates.
Once we have reviewed and/or updated your content or created new content, we’re ready to focus on more traffic and exposure for your brand.
We set up your Google My Business Profile or enhance the one you already have. We update it with fresh content often on a schedule we set together.
If you have email addresses of your past customers, we work on getting you more reviews. We have a system for that.
Citations come next. We look to see what websites list or link your business to make sure they have the right links and the address and phone number are consistent on all of them. Then we increase the number of business directories, publications and websites that list your business and link back to your webpages.
Link building is next, but there are common misconceptions about link building. You do not need 100s of backlinks to your website. Terms like domain authority are valid but way overused and overvalued. Links from authoritative websites that are related to your niche are valuable regardless of how they score in some SEO tool. The other misconception is that all of those links should go to the homepage of your website. No. Each page you create will benefit from at least a couple of related websites pointing to it.
There’s more to it than just the things I mention here, however we have examples to show you where we have done this for many clients and the results have been great.
A lot of things allow us to stand out from our competition. The first way is illustrated by the graphic below. We combine Local SEO, optimizing your content for AI search tools like Google Overviews, ChatGPT, Perplexity and Copilot with conversion rate optimization. We create your funnel from end to end.
Experience: Our team has a lot of experience with Local SEO. Our founder, Chris McElroy SEO, built his first website in 1996 and has been serving clients and teaching SEO, content writing and more since then and is still doing it. Our next team member has 25 years of SEO and Web Design experience. Our bloggers have 10-15 years of experience. The same with our graphic designers and website developers.
Competitiveness: As you can tell, we are proud of our experience and that makes us very competitive. We don’t like being less than number one and that means we do everything we can to make our clients number one.
Sales Experience: I can’t overstate the value of sales experience when it comes to copywriting, content writing, ad creation, website development, user experience design and more. People with a background in sales are much more intuitive and creative when it comes to attracting visitors to your website and converting those visitors into leads or sales. Our team includes people with years of sales experience rather than just focusing on SEO experience.
Results: We will show you the results we have produced and are still producing for clients. We are proud of our work!
We provide a full range of Search Engine Optimization (SEO) services, including Local SEO, Mobile SEO, AI Search Optimization (AI SEO), Social Media Optimization (SMO), Technical SEO, Human generated content optimized for both SEO and higher conversion rates. We also do website development, web design, graphic design, and logo design.
Our Local SEO services include creating and managing your Google My Business Profile, creating and updating your citations in business and city directories, creating city specific service pages on your website, writing and distributing press releases when you have something newsworthy, and optimizing the content on your website to hep you rank better in both regular search engines and in AI Search Tools like ChatGPT and Perplexity. It all starts with a phone call. Click here to set one up.
We will set up your Google Console and install the analytics code into your website if you haven’t done it already. If you have, we will help analyze the data so we can look for opportunities to improve how you rank for your top key phrases. We create new content to help you rank well for the questions people ask or the problems they are looking to solve. We will optimize all of the content on your website, including Structured Content, Schema Markup, SEO-Friendly URLs and Navigation. If you use WordPress, we will take care of all of the updates to WordPress and your plugins. We also believe in doing all of the SEO while your website is being built, so if you are thinking about building a new website, let us develop and design it so we can integrate all of the best SEO structure into it. Give us a call at 512-789-2249 or click here to schedule a call.
Mobile SEO is a term that has been used a lot, so I wanted to clarify it. It’s simply SEO or Local SEO that targets long-tail key phrases, sentences that a person might say into their phone when searching for something vs what they would have typed into a search engine. We already incorporate Mobile SEO into what we do for you. Set an appointment to learn more.
There are a lot of acronyms for AI Search Optimization, but they do have slightly different meanings. Click here to see the difference between AIO, GEO and AISEO. That page explains how we help you rank in AI Search Tools like ChatGPT and Perplexity as well as the Google summaries you see at the top of Google search result pages. Or you can click here and we’ll be happy to answer all of your questions about AI Search Optimization.
We are one of the best website development and website design companies. Why? Because we incorporate SEO and Conversion Rate Optimization as we create your website. So many customers have the idea that these things are separate. They build a website, then hire someone to do optimize it for the search engines, then when it’s not getting leads, they hire someone to do conversion rate optimization. Our founder, Chris McElroy has a saying he likes to use. “Don’t create a marketing plan for your website. Create a website that fits into your marketing plan.” The marketing plan should always come first. How you plan to attract customers makes a difference as to how we build the pages they are going to visit. Call us at 512-789-2249 or click here to set up a good time to meet and discuss your goals.
What is Social Media Optimization? SMO includes making sure your message is clear and consistent across all of your social media platforms. It also includes making sure that you are using the social media platforms that your target audience frequents the most so you can focus your attention on the ones that matter rather than trying to be everywhere. We create the header graphics and optimize your profiles including all of the backend settings. Contact us for more information.
We create high-quality social media posts using original custom graphics that we create for you. We can create all of the types of content you need or you can provide us with content you want us to use. And we can post any number of times per day, week or month you prefer. Contact us for more information.
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