AI Search Optimization GEO AIO AISEO

GEO, Generative Engine Optimization is a broad term covering the basics of optimizing content for AI Search. It's the equivalent of SEO as a generic term for all of the things that fall within that scope. Local SEO is different, but falls under the SEO umbrella. AISEO is different from GEO, but it falls under the GEO umbrella. We can help you understand it and help you rank in AI Search. It all starts with a phone call. Click here to schedule your free consultation.

AIO is a term that applies specifically to optimizing your content so that it appears in the Google AI summaries that appear at the top of the Google search results pages. It appears above everything, so it's really beneficial when your products, services or company appears there. We have had great results with getting our clients to appear there for very competitive search terms. Let us help you to.

First of all, AI Search has not replaced Google Search and AISEO has not replaced SEO. You don't choose between them. Some of what we already do for SEO, like schema markup, clear navigation, SEO-friendly URLs, and clear site structure are all beneficial to AI search. AISEO adapts your content to the more conversational tone that is used with both user searches and the responses from the AI. Our expert, human, copywriters know how to do this without compromising SEO. Contact us for a free consultation.

Those who train the AI search platforms have reached a critical peak where they have scraped the web for almost all of the data that is available. If they want to continue to expand their AI search capabilities, they can't do it by scraping the web for AI generated content. That would be an endless loop that limits creativity and would lead to the further spread of misinformation. They know this. Now, content written by humans is more important than ever. This is what AI researchers and data scientists will be searching for to continue to train their AI systems. So while an AI generated article might find it's way into the search results, it isn't going to be highly valued by AI or regular search engines and certainly not highly valued by the people searching for great content. Our human copywriters and content writers are experts at SEO, CRO and AISEO. They understand buyer intent, why someone is asking the questions they are asking. Set up a free consultation and we will be happy to show you plenty of examples.

It once was just about keywords. Then it was about key phrases that contained two or three words. Next came long-tail key phrases that contained more words. Then mobile phones came along and voice to text, and it became important to optimize for even longer phrases that people used to search on their phone. Context became more important so you have to structure an entire paragraph around your key phrases so search engines understand how well your content matches what the user said into their phone.

Now with AI, it is way more complicated than that. It already has context that relates to the person using it. It knows what that user has asked in the past, what responses that particular user has liked or disliked, and knows other related things about that person based on past conversations that affects what type of response the AI thinks that specific user will like.

That means having professional content writers and copywriters that understand user intent. Let us show you what that means with actual examples and AI Search Results.

Schema Markup is important to SEO and AISEO. It's not a magic wand though. Some AI search platforms will consider Schema Markup to have a higher value than other AI search platforms. However, it doesn't ever hurt you NOT to have Schema Markup. Stay with SEO best practices like Schema, SEO-friendly URLs, clear navigation, proper page structure and hierarchy. None of that will become obsolete because if it's SEO-friendly, it's also AI-friendly and people-friendly. And it's making your website friendly to people that are the most important. We can do both, your SEO and AISEO while making sure you have a higher conversion rate. Set up a meeting with us to see examples.

At Lead Generation and Sales, we optimize your content for all major AI-powered platforms, including:

• • Google AI Overviews (AIO)
  • ChatGPT
  • Bing AI (Microsoft Copilot)
  • Google Gemini
  • Perplexity

This list is not finished, nor is it the definitive list of AI Search Platforms that are currently available or those that are in Beta or development mode. There will be more added to that list and we will add more as they become more popular. It's time to start and not get left behind. You may gain an edge on your competitors if you move on this early. Contact us for a free consultation before you make a decision.

AISEO doesn't replace Local SEO. You still need a Google My Business profile that is updated regularly. You still need good reviews on Google, Angie's List, Homestars, and others. You still need citations that are current and up-to-date. AISEO will help you when users are asking AI about local businesses that have what they are looking for. So AISEO includes using geo-targeted keywords, and making sure your content can be found in AI-generated local search results. At Lead Generation and Sales we consider AISEO as a compliment to what we have already done successfully for years. That's making sure you can be found easily and that you get leads and sales as a result of those efforts. Set up a meeting and we'll be happy to show you how we do this for you.

I think this is the most common question asked about SEO and now with AISEO. The same answers still apply. It depends on how stiff the competition is for the key phrases you want to rank for. It depends on the uniqueness of your value proposition. It depends on how much money you budget for SEO or AISEO VS how much your competitors are spending. Are your competitors hiring my peers in the industry or trying to do it themselves? Like SEO, AISEO is a marathon, not a sprint. It's an ongoing process, not something you do one time and forget about it.

However, for every year you decide to put off doing SEO or AISEO, that's a year's worth of advantage you're giving to your competitors. And the further behind you get, the harder and more expensive it will be to catch up. You don't have to decide right this second. Have a phone call with us and see if you think it's the right time to get started.

First of all, there is no such thing as having traditional SEO in place. If your SEO efforts are limited to optimizing your website one time way back when, then you aren't likely seeing good results or at least not seeing it consistently. SEO, like AISEO is an ongoing, fluid process, not a one-and-done deal.

Just check the SEO forums after Google does each update. Even professionals get caught off guard often enough that they openly complain about the loss of rankings and traffic. They have to make adjustments.

Even without new updates, you should be adding high-quality content to your blog, adding geo-targeted city-specific pages to your website, adding FAQ pages, adding pages that are optimized for the questions people ask most and more.

Over the many years we've done this, we have learned to anticipate changes that Google and other search engines might make, rather than waiting for them to actually do it. We can help keep you ahead of the curve as well. Set up a meeting and see how.