About Lead Generation And Sales

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Why Do We Call Ourselves Lead Generation And Sales If We Are An SEO Company? Lead Generation is the Heart of What We Do Because we believe that SEO is about more than just keyword research, Google rankings and technical jargon. If that number 1 ranking we get you in Google doesn’t translate into more leads and sales, then it doesn’t matter. We focus on getting you found by more potential customers, getting them to click through to your website, then converting that traffic into more leads and sales.

local SEO professional

Local SEO Services

Google My Business & Bing Places Setup & management with consistent updates. Citations, getting reviews, building links that matter & more to help potential customers find you easier. Let us explain...

conversion rate optimization, copywriting

Conversion Rate Optimization

We specialize in conversion rate optimization, (CRO). Our professional copywriters create compelling content that generates more leads and sales. We combine local SEO & CRO for success.

AI Search Optimization, AIO, GEO, AISEO

AI Search Optimization

SEO isn't enough anymore since the arrival of AI search platforms like ChatGPT Search, Perplexity, Copilot & Google AI Overviews. We already have great results with AI Search Optimization.

How Is Lead Generation & Sales different from any other SEO Company?

Team collaborating on digital marketing plan in office.

Our SEO company is different in a lot of ways. Let’s start with What we are not:

An SEO company that thinks a list of 500 keywords is the key to good SEO.

An SEO company that thinks Google is the only way to get traffic, leads and sales.

An SEO company that uses AI to write their content.

An SEO company that relies on automated tools to tell us what needs to be done and to generate reports that no one wants to read.

Now, let’s talk about who we are:

An SEO company that is focused on getting you more leads and sales. It’s the only metric that really counts.

An SEO company that has human content writers who have knowledge of SEO and Conversion Rate Optimization.

An SEO company that innovates in the field of SEO vs following what everyone else is doing. We are currently optimizing content for each of the AI Search Platforms so we can make sure you are found there as well.

This quote by our founder explains our approach well.

“I’m a salesman that learned how to do SEO, not an SEO guy trying to learn how to sell.” — Chris McElroy SEO

How do we help make you more successful?

Our company is your strategic partner. We do our research and present you with options and explain each one and how it can help you. You are the senior partner who makes the final decisions. It’s important to us to work as a team.

We specialize in lead generation and sales, setting us apart from traditional SEO companies. Everything we do for you, whether it’s content creation, local SEO, or AI search optimization is focused on attracting highly targeted traffic and converting it into leads and sales.

  • Retention vs Acquisition. Many SEO companies internally focus most of their own marketing efforts on acquiring new clients. Like a revolving door. That assumes they try to gain more new clients than they lose by not getting results. We focus on keeping our clients happy by getting you results. That philosophy has made us more successful because if you are getting results, you stay with us for the long term.
  • All of the content we write for you is written by HUMANS, not AI. There will be a time where AI generated content will hurt your rankings. AI is trained on content from the web and the developers of AI will need content generated by human writers to continue to train their models, meaning the content we create for you will be in demand causing it to easily be found by search engines, especially AI Search Tools.
  • We are lead generation and sales experts. We do copywriting, not just SEO content writing. The focus is on customer facing content that helps potential customers understand why what you are offering is the solution they are looking for.
  • Consolidation: All of the pieces fit together to create the bigger strategy. Too many companies hire a content writer, a graphics designer, a web designer, a programmer, a marketer and a conversion optimization specialist. All too often they are not on the same page. Each has their own approach. At Lead Generation and Sales, every graphic we create, every piece of content we write, every webpage we design, is all part of the overall SEO and marketing plan.
  • Experience. The average number of years of experience our team members have is around 15 years. Our founder has 28. One partner has more than 25. We employ people who have a lot of experience  because you are trusting us with your business and we take that trust seriously.
  • Research. We never stop researching. Just because you have experience doesn’t mean you can stop learning. SEO has always been an evolving term, but with the advent of AI, it’s changing at an faster rate than ever before.
  • Competitiveness. This probably distinguishes us from most SEO companies the most. Our team is highly competitive. We study what your competitors are doing and we are driven to outperform them for you, whether that be in Google, Bing, AI Search Platforms, Social Media or anywhere else. We don’t think number 2 is good enough, so we continue working until you are number 1 and then we still don’t stop so they can’t catch back up.

 

Of course, no one can promise you number one placement in search engines, but don’t you a team that is competitive enough to keep trying?

What SEO Strategies Do We Use for Lead Generation?

graph Local SEO plus AISEO plus CRO = success

Your SEO strategy is the foundation of effective lead generation. By combining traditional SEO with local SEO, mobile optimization, social media, and AI search optimization, we make sure potential customers with a buyer intent find your business wherever they search. And once they find you, our sales-driven content and conversion rate optimization expertise turns visitors into leads.

It’s not enough just for them to find you on the various platforms. You have to get them to click through to your website. And that’s where our sales and conversion rate optimization expertise comes into play.

Once they land on your website, we need them to fill out that form, make that phone call or make that purchase you want them to make. That’s the other end of conversion rate optimization. That also means improving conversion rates for the traffic you already have.

The conversation with your potential customers begins where they find you, then it continues when they visit your page. Think of it like writing a sales pitch. The introduction is the search result, social post, or ad. The body of the pitch is what they first read after they click over to your page. The close is the calls-to-action and offers on that page.

Choosing an SEO Company With Sales Experience Matters

Our founder is Chris McElroy, an SEO expert who built his first website in 1996. In the 1990s, he managed webmaster forums to teach affiliate marketing, SEO, website design, marketing, and conversion optimization. The abbreviated terms SEO and CRO didn’t even exist when he started teaching people how to do it. Since then, he has managed projects including;

  • Providing as many as 1800 articles and blog posts per week to clients.
  • Managing as many as 50 business blogs for clients while posting daily content to them.
  • Building hundreds of websites, most based on the WordPress CMS.
  • Lead generation for hundreds of clients over the past 28 years.

 

With more than 40 years of sales experience, 25 of those years helping clients get more online sales, his philosophy drives the whole team at Lead Generation and Sales to focus on not just getting more traffic, but converting that traffic into leads and sales. Chris McElroy offers a free 15 minute consultation. Click here to request yours.

Client Testimonials

Lead Generation Company