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Why Do We Call Ourselves Lead Generation And Sales If We Are An SEO Company? Lead Generation is the Heart of What We Do Because we believe that SEO is about more than just keyword research, Google rankings and technical jargon. If that number 1 ranking we get you in Google doesn’t translate into more leads and sales, then it doesn’t matter. We focus on getting you found by more potential customers, getting them to click through to your website, then converting that traffic into more leads and sales.
Google My Business & Bing Places Setup & management with consistent updates. Citations, getting reviews, building links that matter & more to help potential customers find you easier. Let us explain...
We specialize in conversion rate optimization, (CRO). Our professional copywriters create compelling content that generates more leads and sales. We combine local SEO & CRO for success.
SEO isn't enough anymore since the arrival of AI search platforms like ChatGPT Search, Perplexity, Copilot & Google AI Overviews. We already have great results with AI Search Optimization.
Our SEO company is different in a lot of ways. Let’s start with What we are not:
An SEO company that thinks a list of 500 keywords is the key to good SEO.
An SEO company that thinks Google is the only way to get traffic, leads and sales.
An SEO company that uses AI to write their content.
An SEO company that relies on automated tools to tell us what needs to be done and to generate reports that no one wants to read.
Now, let’s talk about who we are:
An SEO company that is focused on getting you more leads and sales. It’s the only metric that really counts.
An SEO company that has human content writers who have knowledge of SEO and Conversion Rate Optimization.
An SEO company that innovates in the field of SEO vs following what everyone else is doing. We are currently optimizing content for each of the AI Search Platforms so we can make sure you are found there as well.
This quote by our founder explains our approach well.
“I’m a salesman that learned how to do SEO, not an SEO guy trying to learn how to sell.” — Chris McElroy SEO
Our company is your strategic partner. We do our research and present you with options and explain each one and how it can help you. You are the senior partner who makes the final decisions. It’s important to us to work as a team.
We specialize in lead generation and sales, setting us apart from traditional SEO companies. Everything we do for you, whether it’s content creation, local SEO, or AI search optimization is focused on attracting highly targeted traffic and converting it into leads and sales.
Of course, no one can promise you number one placement in search engines, but don’t you a team that is competitive enough to keep trying?
Your SEO strategy is the foundation of effective lead generation. By combining traditional SEO with local SEO, mobile optimization, social media, and AI search optimization, we make sure potential customers with a buyer intent find your business wherever they search. And once they find you, our sales-driven content and conversion rate optimization expertise turns visitors into leads.
It’s not enough just for them to find you on the various platforms. You have to get them to click through to your website. And that’s where our sales and conversion rate optimization expertise comes into play.
Once they land on your website, we need them to fill out that form, make that phone call or make that purchase you want them to make. That’s the other end of conversion rate optimization. That also means improving conversion rates for the traffic you already have.
The conversation with your potential customers begins where they find you, then it continues when they visit your page. Think of it like writing a sales pitch. The introduction is the search result, social post, or ad. The body of the pitch is what they first read after they click over to your page. The close is the calls-to-action and offers on that page.
Our founder is Chris McElroy, an SEO expert who built his first website in 1996. In the 1990s, he managed webmaster forums to teach affiliate marketing, SEO, website design, marketing, and conversion optimization. The abbreviated terms SEO and CRO didn’t even exist when he started teaching people how to do it. Since then, he has managed projects including;
With more than 40 years of sales experience, 25 of those years helping clients get more online sales, his philosophy drives the whole team at Lead Generation and Sales to focus on not just getting more traffic, but converting that traffic into leads and sales. Chris McElroy offers a free 15 minute consultation. Click here to request yours.
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